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The T. Dean Reed Company is a Washington, D.C.- based strategic communications and public relations firm providing services to corporations, trade associations, law firms, labor unions, governmental commissions, foreign governments and others in national and international markets.

public affairs, government relations
marketing communications
event planning and implementation
crisis communications
materials development
The T. Dean Reed Company serves its clients with a staff of skilled and experienced practitioners, including writers, media relations specialists and former Capitol Hill staff. Planning meeting

Dean Reed is a former Washington editor and correspondent, backed by 20 years of public relations experience, and is well-known to local and national news outlets. He has been described by The Baltimore Sun , among other accounts, as a particularly "capable public relations executive." He is a member of the Gridiron Club of Washington, considered the world’s most prestigious journalistic organization; the National Press Club, Federal City Club, Army and Navy Club, and others.

Kenneth P. Arnold , formerly vice president of Ogilvy Public Relations Worldwide, is general manager of the T. Dean Reed Company. An accredited member of the Public Relations Society of America, Ken Arnold has 17 years of experience in handling crisis communications, creating pro-active media relations strategies, developing outreach programs, and directing all elements of public relations/public affairs implementation.

John R. (Jack) O'Connell , senior associate, is a veteran public relations practitioner who has chaired seminars for the Public Relations Society of America, of which he is an accredited member. Formerly executive vice president of Carl Byoir & Associates, one of the largest public relations firms in the U.S. before its merger with Hill & Knowlton, he also served as president of the Sugar Association, Inc. He has worked as an editor for McGraw-Hill Publishing Company and as a public relations officer for three blue-chip corporations: Reynolds Metals, International Paper and American Can.

The T. Dean Reed Company also employs media placement specialists, designers and graphic artists, and experts in new and emerging media. In addition, we work cooperatively with firms on polling, surveys, focus groups and other information-gathering and message development techniques.

Strategic planning Successful public relations and communications programs are achieved by planning and implementing specific strategies and tactics. Our experience and expertise allows us to design varying approaches, depending on client objectives and the situation faced.

Most importantly, the T. Dean Reed Company is results-oriented. We pay close attention to detail. We are reliable and accessible. We have standing in the community. We have big-agency knowledge and experience – and deliver that in a small-agency setting, where senior people really do the work.

T. Dean Reed Company
P.O. Box 65276
Washington, D.C. 20035
Voice: (202) 223-3532
Fax: (202) 223-5609
E-Mail:

Dean Reed
Kenneth P. Arnold
Charlie Jackson


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